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The Circular Fashion Economy

Written by Jenny Aaron


Posted on March 02 2021

You may be familiar with the term Circular Fashion Economy, but aren’t sure exactly what it means, how it’s different from the current fashion economy, or even how you can participate in it?

Let’s start with how things have mostly been manufactured  The current or conventional fashion economy produces things in a linear fashion.  First materials are taken from the earth, then items are manufactured, and ultimately when someone is done with something, it then ends up as waste.  Much like this:

Linear fashion economy

But, if we adopt the circular model for fashion production we can put an end to this take, make, waste dead end. Simply put, ‘Circular fashion’ can be defined as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulate responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use.’ (Anna Brismar, Green Strategy, 2017)

The goal of the Circular Fashion Economy is to lessen the environmental impact the fashion industry has on our planet.  

Here’s a little graphic to help explain things:

Circular fashion economy

To put a finer point on things, according to Max Bittner, CEO of Vestiaire Collective…”Extending the life cycle of the products that you wear by nine months, can help reduce the industry’s carbon emissions by 30%."

At CLOC, we’re proud to have a role in the circular fashion economy by facilitating the second (or even third) life of a previously loved item of clothing or apparel.  We’re trying to do our bit, and helping others do theirs.  

Want to do your bit for the environment and circular fashion economy?  Shop resale. 


Happy Shopping,
Jenny & Lori